1 thought on “As a computer salesman, where is my target customer? Which customers are most likely to use your product? Please”
Toni
The potential customer base of the IT industry can be divided into two categories, one is retail investors, and the other is industry customers. First of all, industry customers. For the product line with your product, I personally think that your Tsinghua Tongfang products are more suitable for industry customers. The industry customers in the educational mouth have certain consumer emotions for Tsinghua Tongfang products, but in the same way, in the educational mouth, your main competitors are Founder and Lenovo. IBM, Samsung and other products can be recommended to some public institutions and corporate units high -rise. Essence Among them, public institutions use more IBM (book). It is difficult for the promotion of industry customers. In the early days of the market, you can participate in the public bidding of the government or enterprises. If there is no such channel, you can first consider the price of low consumable products and the breakthrough of such industries to open such industries. Such operations do require a relatively large cost, but in this way, you can be easier to contact some units that you do not have the ability to penetrate into. Through communication and coordination (what do you do, you should also know it), they will easily invite invitations You participate in a new bidding. I don’t know if your company has a car, you can also let your unit’s cars often stop downstairs of some key departments, such as the financial bureau in charge of purchasing. (For example, when you do not use a car, you will park the car downstairs. Those who enter and exit are illusory, and your company often deals with the Finance Bureau, which is very effective for your market development of industry customers. In terms of retail investors, Tsinghua and Hongji’s main potential customers are students. In terms of this book, September each year is an important period of sales. During this period, many students go to university in other places, and most of them are accompanied by parents. Most of these customers come to buy desktop computers. You can communicate with the parents of the students and tell them that buying a book is more convenient. It is safer to lock in the cabinet when not in use. You can avoid other people in the same bedroom to steal the computers that use their children. Such a language is the most important thing to cut the parents of middle school students. These parents are most worried about the damage of the computer. What you need to know is that most of the products you represent are medium -end products (the mid -range I talked about here refers to the brand influence). Customers who buy these products, the consumption range of desktop computers is between 3000 and 7000, and the book is between 4000 and 100,000. Do not introduce high -end products blindly, it is easy to make customers rebellious. Set up counters in some stores to solicit customers. When installed the machine, let your sales staff guide your customers to your central store. This requires customers to agree. (It can be said that in order to provide customers with better services, let customers and your employees pass by. But don’t let your customers think that your store counter is insufficient and master the heat). The purpose of this is to divert the customer so that customers can develop the habit of going to your central store if you have any problems. You can avoid competing with your opponent in the store. I don’t know if you are satisfied with this answer, and you are welcome to ask questions again.
The potential customer base of the IT industry can be divided into two categories, one is retail investors, and the other is industry customers. First of all, industry customers. For the product line with your product, I personally think that your Tsinghua Tongfang products are more suitable for industry customers. The industry customers in the educational mouth have certain consumer emotions for Tsinghua Tongfang products, but in the same way, in the educational mouth, your main competitors are Founder and Lenovo. IBM, Samsung and other products can be recommended to some public institutions and corporate units high -rise. Essence Among them, public institutions use more IBM (book). It is difficult for the promotion of industry customers. In the early days of the market, you can participate in the public bidding of the government or enterprises. If there is no such channel, you can first consider the price of low consumable products and the breakthrough of such industries to open such industries. Such operations do require a relatively large cost, but in this way, you can be easier to contact some units that you do not have the ability to penetrate into. Through communication and coordination (what do you do, you should also know it), they will easily invite invitations You participate in a new bidding. I don’t know if your company has a car, you can also let your unit’s cars often stop downstairs of some key departments, such as the financial bureau in charge of purchasing. (For example, when you do not use a car, you will park the car downstairs. Those who enter and exit are illusory, and your company often deals with the Finance Bureau, which is very effective for your market development of industry customers. In terms of retail investors, Tsinghua and Hongji’s main potential customers are students. In terms of this book, September each year is an important period of sales. During this period, many students go to university in other places, and most of them are accompanied by parents. Most of these customers come to buy desktop computers. You can communicate with the parents of the students and tell them that buying a book is more convenient. It is safer to lock in the cabinet when not in use. You can avoid other people in the same bedroom to steal the computers that use their children. Such a language is the most important thing to cut the parents of middle school students. These parents are most worried about the damage of the computer. What you need to know is that most of the products you represent are medium -end products (the mid -range I talked about here refers to the brand influence). Customers who buy these products, the consumption range of desktop computers is between 3000 and 7000, and the book is between 4000 and 100,000. Do not introduce high -end products blindly, it is easy to make customers rebellious. Set up counters in some stores to solicit customers. When installed the machine, let your sales staff guide your customers to your central store. This requires customers to agree. (It can be said that in order to provide customers with better services, let customers and your employees pass by. But don’t let your customers think that your store counter is insufficient and master the heat). The purpose of this is to divert the customer so that customers can develop the habit of going to your central store if you have any problems. You can avoid competing with your opponent in the store. I don’t know if you are satisfied with this answer, and you are welcome to ask questions again.