3 thoughts on “How to use 4P theory in mobile marketing”
Miriam
The application of 4P theory in mobile marketing is as follows 1: 4P theory is the product, so a mobile phone product that meets market demand is the key, but the current market differentiation is getting smaller and smaller. The products are more difficult. From the perspective of the product research and development, the main needs of the current users of the mobile phone should be, such as there are many types of mobile phones, but the main system is Android and iOS.的地方，这一点在产品的研发中就是可以利用的，IOS目前只集中苹果端，可以参考其优势rn2：价格方面：可以这么说，现在的手机从低价到高价各种样式、 There are models, and the leadership needs to think about. Where is the market seized market? To put it plainly, it is our product to adapt to the crowd and what are the consumption levels of these people. Combined with the cost of product development, formulate reasonable prices to formulate a reasonable price Avoid entering the price war 3: The channel or this is called the channel. Choose those channels for sales. Now it is nothing more than a business hall, specialty store, and online sales channels. Analysis from the positioning of the mobile phone. If your phone is a mobile phone dedicated to the elderly, it may only be sold on the Internet, and you cannot reach the ideal state. However Essence However, the promotion based on the characteristics of the corresponding population of the product and the product is the core idea 4: The promotion model. Personally think that the reasonable promotion of the product can not only show the brand image, but also avoid entering the traditional promotional model. Now nowadays Users’ attention to price is not so high, but more of the heart satisfaction brought by the product. How to combine their own products and brands to meet the user’s psychology, how to better develop brand values in promotional activities, how to better develop brand values. Let users perceive the most critical
For the mobile phone industry, 4P theory should not be unfamiliar. It can be said that all the marketing actions of the enterprise are surrounding 4P theory, that is, products, prices, channels, and promotions. By combining and coordinated development of the four, the market share of the enterprise is improved and the purpose of the final profit is achieved. , for mobile phone marketing, more of the cost -effective advantage, price advantage and promotional advantages, mobile phones as consumer products, including utility, quality, appearance, style, brand, specifications, and packaging are consumer choices for consumer choices It is a factors that need to be considered. As a mobile marketing person, you need to consider consumer needs seriously. Similarly, I generally analyze consumer needs by combining 4P theory. . Mobile phone products are the foundation of attracting customers: Now mobile phones are already indispensable communication tools for modern society. As the mobile phones are common, mobile phones slowly start to think about the development of multi -functional directions. Now, mobile phones are not just mobile phones, not only mobile phones, but not only mobile phones, not just mobile phones, but not only mobile phones, not only mobile phones, but not only mobile phones, not only mobile phones, but not only mobile phones, not just mobile phones, but not only mobile phones, not only mobile phones, but not just mobile phones, not only mobile phones, not only mobile phones, but not just mobile phones, but not only mobile phones, not only mobile phones, but not just mobile phones, not only mobile phones, but not only mobile phones, not only mobile phones, but not only mobile phones, not only mobile phones, but not just mobile phones, not only mobile phones, they are not just mobile phones, but their mobile phones are not just mobile phones. It has other additional functions with the call function. Which brand of products can meet the user’s love in line with the needs of users. This is also one of the indispensable reasons for the product in the 4P theory. . Price is one of the most concerned elements that consumers are most concerned about: Many consumers will first understand the product characteristics and price on the Internet when choosing a mobile phone before going to the mobile company test machine and purchase. Consumers already have the price expectations in the minds of consumers. For example, the current mobile phone industry has a universal marketing method is to charge mobile phones. . Channel determines the degree of contact between consumers and products: After mobile phone products enter the market, if you cannot contact the consumer group, mobile marketing can only be a piece of paper. This is why many mobile business halls and specialty stores are selected from the place where consumer groups are highly concentrated. . The good promotional model is indispensable: the promotion also has its unique status in the 4P theory. Now many mobile phone promotion methods will send mobile phones through rushing fees, or buy mobile phone bills and other promotional methods, or unite different distribution distributors to different distributions The scientific and reasonable promotional solution can achieve a win -win effect. Mobile phone marketing is a marketing process that requires cooperation with each other. 4P theory has guiding significance in corporate marketing. Now many companies use 4P theory to explain that 4P theory helps enterprises to achieve a good position in market competition. Marketing China: Marketing Learning and Exchange Platform! If you have any questions about this article, please submit a marketing forum in China in China.
As a consumer product, mobile phones are effective, quality, appearance, style, brand, specifications, and packaging. It is a factor that consumer choices need to be considered. As a mobile marketian, they need to consider consumer needs seriously.
. Mobile phone products are the foundation of attracting customers: Now mobile phones are already an indispensable communication tool for people in modern society. As mobile phones are common, mobile phones slowly start to think about development in multi -functional directions. Now, mobile phones not only have calls for calls The function also has other additional functions. Which brand of products can meet the user’s love in line with the needs of users. This is also one of the indispensable reasons for the product in the 4P theory.
. Price is one of the most concerned elements that consumers are most concerned about: Many consumers will first understand the product characteristics and price on the Internet when choosing a mobile phone, then go to the mobile company test machine and buy. Consumers already have the price expectations in the minds of consumers. For example, the current mobile phone industry has a universal marketing method is to charge mobile phones.
. Channel determines the degree of contact between consumers and products: After mobile phone products enter the market, if you cannot contact the consumer group, mobile marketing can only be a piece of paper. This is why many mobile business halls and specialty stores are selected from the place where consumer groups are highly concentrated.
. 4. Good promotional model is indispensable: promotion also has its unique status in the 4P theory. Now many mobile phone promotion methods are sent to send mobile phones through rushing, or promotions such as mobile phone bills to send phone bills, or or sending mobile phone bills. Combining different dealers to formulate a scientific and reasonable promotional plan can achieve a win -win effect. Mobile phone marketing is a marketing process that requires cooperation with each other. 4P theory has guiding significance in corporate marketing. Now many companies use 4P theory to explain that 4P theory helps enterprises to achieve a good position in market competition.
The application of 4P theory in mobile marketing is as follows
1: 4P theory is the product, so a mobile phone product that meets market demand is the key, but the current market differentiation is getting smaller and smaller. The products are more difficult. From the perspective of the product research and development, the main needs of the current users of the mobile phone should be, such as there are many types of mobile phones, but the main system is Android and iOS.的地方，这一点在产品的研发中就是可以利用的，IOS目前只集中苹果端，可以参考其优势rn2：价格方面：可以这么说，现在的手机从低价到高价各种样式、 There are models, and the leadership needs to think about. Where is the market seized market? To put it plainly, it is our product to adapt to the crowd and what are the consumption levels of these people. Combined with the cost of product development, formulate reasonable prices to formulate a reasonable price Avoid entering the price war
3: The channel or this is called the channel. Choose those channels for sales. Now it is nothing more than a business hall, specialty store, and online sales channels. Analysis from the positioning of the mobile phone. If your phone is a mobile phone dedicated to the elderly, it may only be sold on the Internet, and you cannot reach the ideal state. However Essence However, the promotion based on the characteristics of the corresponding population of the product and the product is the core idea
4: The promotion model. Personally think that the reasonable promotion of the product can not only show the brand image, but also avoid entering the traditional promotional model. Now nowadays Users’ attention to price is not so high, but more of the heart satisfaction brought by the product. How to combine their own products and brands to meet the user’s psychology, how to better develop brand values in promotional activities, how to better develop brand values. Let users perceive the most critical
For the mobile phone industry, 4P theory should not be unfamiliar.
It can be said that all the marketing actions of the enterprise are surrounding 4P theory, that is, products, prices, channels, and promotions. By combining and coordinated development of the four, the market share of the enterprise is improved and the purpose of the final profit is achieved.
, for mobile phone marketing, more of the cost -effective advantage, price advantage and promotional advantages, mobile phones as consumer products, including utility, quality, appearance, style, brand, specifications, and packaging are consumer choices for consumer choices It is a factors that need to be considered. As a mobile marketing person, you need to consider consumer needs seriously. Similarly, I generally analyze consumer needs by combining 4P theory.
. Mobile phone products are the foundation of attracting customers: Now mobile phones are already indispensable communication tools for modern society. As the mobile phones are common, mobile phones slowly start to think about the development of multi -functional directions. Now, mobile phones are not just mobile phones, not only mobile phones, but not only mobile phones, not just mobile phones, but not only mobile phones, not only mobile phones, but not only mobile phones, not only mobile phones, but not only mobile phones, not just mobile phones, but not only mobile phones, not only mobile phones, but not just mobile phones, not only mobile phones, not only mobile phones, but not just mobile phones, but not only mobile phones, not only mobile phones, but not just mobile phones, not only mobile phones, but not only mobile phones, not only mobile phones, but not only mobile phones, not only mobile phones, but not just mobile phones, not only mobile phones, they are not just mobile phones, but their mobile phones are not just mobile phones. It has other additional functions with the call function. Which brand of products can meet the user’s love in line with the needs of users. This is also one of the indispensable reasons for the product in the 4P theory.
. Price is one of the most concerned elements that consumers are most concerned about: Many consumers will first understand the product characteristics and price on the Internet when choosing a mobile phone before going to the mobile company test machine and purchase. Consumers already have the price expectations in the minds of consumers. For example, the current mobile phone industry has a universal marketing method is to charge mobile phones.
. Channel determines the degree of contact between consumers and products: After mobile phone products enter the market, if you cannot contact the consumer group, mobile marketing can only be a piece of paper. This is why many mobile business halls and specialty stores are selected from the place where consumer groups are highly concentrated.
. The good promotional model is indispensable: the promotion also has its unique status in the 4P theory. Now many mobile phone promotion methods will send mobile phones through rushing fees, or buy mobile phone bills and other promotional methods, or unite different distribution distributors to different distributions The scientific and reasonable promotional solution can achieve a win -win effect. Mobile phone marketing is a marketing process that requires cooperation with each other. 4P theory has guiding significance in corporate marketing. Now many companies use 4P theory to explain that 4P theory helps enterprises to achieve a good position in market competition. Marketing China: Marketing Learning and Exchange Platform! If you have any questions about this article, please submit a marketing forum in China in China.
As a consumer product, mobile phones are effective, quality, appearance, style, brand, specifications, and packaging. It is a factor that consumer choices need to be considered. As a mobile marketian, they need to consider consumer needs seriously.
. Mobile phone products are the foundation of attracting customers: Now mobile phones are already an indispensable communication tool for people in modern society. As mobile phones are common, mobile phones slowly start to think about development in multi -functional directions. Now, mobile phones not only have calls for calls The function also has other additional functions. Which brand of products can meet the user’s love in line with the needs of users. This is also one of the indispensable reasons for the product in the 4P theory.
. Price is one of the most concerned elements that consumers are most concerned about: Many consumers will first understand the product characteristics and price on the Internet when choosing a mobile phone, then go to the mobile company test machine and buy. Consumers already have the price expectations in the minds of consumers. For example, the current mobile phone industry has a universal marketing method is to charge mobile phones.
. Channel determines the degree of contact between consumers and products: After mobile phone products enter the market, if you cannot contact the consumer group, mobile marketing can only be a piece of paper. This is why many mobile business halls and specialty stores are selected from the place where consumer groups are highly concentrated.
. 4. Good promotional model is indispensable: promotion also has its unique status in the 4P theory. Now many mobile phone promotion methods are sent to send mobile phones through rushing, or promotions such as mobile phone bills to send phone bills, or or sending mobile phone bills. Combining different dealers to formulate a scientific and reasonable promotional plan can achieve a win -win effect. Mobile phone marketing is a marketing process that requires cooperation with each other. 4P theory has guiding significance in corporate marketing. Now many companies use 4P theory to explain that 4P theory helps enterprises to achieve a good position in market competition.