What are the development status and trends of my country’s convention and exhibition industry

3 thoughts on “What are the development status and trends of my country’s convention and exhibition industry”

  1. First, the scale of construction has continued to expand. According to the statistics of relevant departments, there are more than 150 large and medium -sized exhibition venues in the country, and the exhibition area is more than 3 million square meters. It has exceeded the area of ​​the German exhibition hall known as the “country of the world”. Essence At present, the construction of Daxing in all places is in the ascendant. According to incomplete statistics, the exhibition area of ​​various conventions and exhibition centers that will be built in the country will be built or planned in the next three years may exceed 1 million square meters.
    The second is the exhibition activities unprecedentedly active. According to relevant investigations, the number of holdings and exhibitions has continued to increase. In 2004, the number of exhibition projects in my country exceeded 3,000, and nearly 800 exhibitions were exhibited abroad; more than 5 million exhibitors were exhibited. Many, participating in the audience hundreds of millions of people. The exhibition income has increased significantly. At present, the direct revenue of various exhibitions exceeds 10 billion yuan, and the income of indirectly driven tourism, catering, transportation, advertising, entertainment, real estate revenue is as high as hundreds of billions of yuan.
    three is the rich and colorful form of exhibitions. After years of development, some government -led comprehensive exhibitions have changed to professional exhibitions, and some have become famous exhibitions with the improvement of marketization, professionalization, and internationalization. The well -known brand of exhibitions, such as the Canton Fair, High Communications, and Shanghai Communications, and other comprehensive exhibitions. The proportion of professional exhibitions has increased, and almost involved various departments and major industries of the economy, such as Beijing’s machine tool exhibitions, textile machine shows, metallurgical casting exhibitions, and printing exhibitions. The “Canton Fair”, known as the “China’s First Exhibition” and the Global Trade Exhibition, is the longest, the largest, the highest -level, the most influential, the most comprehensive type of product, the most popular types, the most transaction effects in the commodity types, the most popular types of goods The best comprehensive international trade exhibition.
    Fourth, the main body of the group exhibition is diversified. At present, there are five major subjects: one is government agencies, including government departments and institutions to undertake various major economic and trade negotiation exhibitions and comprehensive exhibitions dominated by the government. The government -led exhibition is still a highlight. The large -scale exhibition activities organized by the government, many of which are high -level leaders attending, speaking, ribbon cutting, and inscriptions; second are industry associations, and most of the influential professional exhibitions are led or sponsored by industry associations; third are state -owned enterprises , A few state -owned enterprises organize operations and exhibitions and other businesses; fourth is private enterprises, individual private enterprises intervene in the exhibition industry, or main business or part -time business. In the business scope, private enterprises covering Beijing, Shanghai, and Sui with convention and exhibition business exceed that Thousands of family; Five are foreign -funded enterprises. Overseas exhibition companies have formed partners with relevant domestic units to carry out overseas and domestic exhibitions. According to incomplete statistics, nearly 40 % of international professional exhibitions held in China have participated in overseas companies.
    Five is the outstanding exhibition cluster effect. It is mainly distributed in economic developed areas such as Beijing and Shanghai, Guangzhou, Dalian, Shenzhen, Xiamen. Relevant survey data shows that the province and cities with the most exhibitions in the country are the first to be promoted in Beijing. From the perspective of exhibition revenue, Guangdong, Beijing and Shanghai account for a monopoly position, accounting for nearly 90 % of the national convention exhibition revenue. At the same time, the emerging exhibition market and some convention and exhibition group companies gradually formed the exhibition market.

  2. The number of offline exhibitions in the country is sharply decreasing
    In 2020, the new crown epidemic in my country has a great impact on the exhibition. According to the “2021 China Exhibition Data Statistics Report” released by the China Convention and Exhibition Economic Research Association in May 2022, in 2021, the total number of offline exhibitions in the country was 5,497, an increase of 89 games and an increase of 1.65%from the total number of exhibitions in 2020.
    The national offline exhibition area has recovered

    “statistics report of the 2021 China Exhibition Data Statistics” shows that the total area of ​​the offline exhibition in my country in 2021 was 91.8857 million square meters, and the total area of ​​the exhibition increased 14.6196 million square meters, an increase of 18.92%year -on -year.
    The average area of ​​offline exhibitions has increased
    It from the perspective of the average exhibition, the average area of ​​each exhibition is 16,700 square meters, and the average exhibition area increases by 0.24 million square meters, an increase of year -on -year increase 16.78%.
    The largest number of exhibitions in Jiangsu Province
    In from the number of provincial and municipal exhibitions, the number of exhibitions in Jiangsu Province reached 675 in 2021, accounting for the highest proportion, reaching 12.28%. Followed by Guangdong Province, there are 640 exhibitions, accounting for 11.64%, and the number of exhibitions of the remaining provinces and cities is less than 600.
    The largest exhibition area of ​​Guangdong Province
    If in the total area of ​​exhibitions in various provinces and cities, the exhibition area of ​​Guangdong Province was 15.396 million square meters in 2021, accounting for the highest proportion, reaching 16.76%. Followed by Shanghai, 10.8602 million square meters, accounting for 11.82%, the exhibition area of ​​the remaining provinces and cities is less than 10 million square meters.
    2021 is the second year of the country’s resistance to the new crown epidemic, and the exhibition industry in my country is positive. Although the total number of offline exhibitions across the country has not increased significantly compared with 2020, the total scale and net scale have increased significantly, indicating that the offline exhibitions in China are recovering in an orderly manner.
    -For more research and analysis of this industry, please refer to the “Research Report on the Market Prospective and Investment Strategic Planning of the Chinese Convention and Exhibition Industry Marketing Industry Market Market”

  3. Second, exhibition activities are unprecedentedly active. According to relevant investigations, the number of holdings and exhibitions has continued to increase. In 2004, the number of exhibition projects in my country exceeded 3,000, and nearly 800 exhibitions were exhibited abroad; more than 5 million exhibitors were exhibited. Many, participating in the audience hundreds of millions of people. The exhibition income has increased significantly. At present, the direct revenue of various exhibitions exceeds 10 billion yuan, and the income of indirectly driven tourism, catering, transportation, advertising, entertainment, real estate revenue is as high as hundreds of billions of yuan.

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