Fusionex Rolls Out Major Platform for Korean Mega Resort

Fusionex, a multi award-winning, data technology provider specializing in Big Data Analytics (BDA), the Internet of Things (IoT), Artificial Intelligence, and Deep Learning, has successfully deployed a data-driven travel and hospitality platform to power up the operations of a new mega resort in Korea, in a multi-million dollar contract.

Spanning across more than 500 acres, the resort incorporates all types of destinations that guests would want, from theme parks to hotels, entertainment facilities, villas, condominiums, and more. The project includes rolling out a comprehensive digital platform to engage with guests, build brand loyalty, and provide elevated levels of convenience and enhanced customer experience.

Ivan Teh

Fusionex has introduced its BDA solution, Fusionex GIANT, which will consolidate billions of records, from traveler registration to hotel guest interactions and retail customer management. By harnessing this massive amount of data, the client would use GIANT to cleanse and manage disparate data to gain useful insights and information. The information would then be utilized to facilitate bookings, make product recommendations and provide better customer experience with a high degree of flexibility and personalization.

The Fusionex Big Data platform is also a natural bolt-on for the Fusionex Central Reservation System (CRS), which reaches customers on their terms through convenient online, kiosk, and mobile platforms. CRS will also support requests by travel agents, providing a wider avenue for travelers to find their way to the resort. The system will also provide seamless communication between floor staff and security.

Besides generating a greater number of visitors for the client, Fusionex will also be working on ways to increase the customers’ lifetime value. Via the Loyalty Management System (LMS), the client will be able to give out loyalty points and redeemable rewards. This turns the holiday paradigm into one of point accumulation or “gamification” that motivates customers through interaction, engagement and loyalty, which will encourage recurring visits.

The client will then be able to unearth hidden insights in its data with a near-real-time overview of the performances of its different hospitality arms, customer behavior and tendencies. They could even conduct a drill-up analysis that checks stats from specific rides, from zones to the entire theme park. Decision-makers will then be able to craft strategies based on Fusionex’s predictive analytics capabilities.

Ivan Teh, Fusionex Managing Director and Chief Executive Officer, commented: “We are excited to see the rollout of this world-class platform for this amazing and beautiful resort. We look forward to seeing our client leverage this data-driven digital platform in their quest to provide high quality customer experiences.” https://enterpriseasia.org/apea/malaysia/awards/my-2014/ivan-teh/

Fusionex Drives Digital Insurance Initiative For Major Insurance Player

Fusionex, a multi-award-winning, leading data technology provider specializing in Analytics, Big Data, Machine Learning, and Artificial Intelligence (AI), has commenced a digital insurance initiative for leading Takaful insurance company STMB. Takaful Malaysia’s online sales portal “Click for Cover” was launched at a grand ceremony and signalled the digital transformation of their business processes with Fusionex technology. The launch ceremony was officiated by Datuk Seri Johari Abdul Ghani, Finance Minister II, and marked the beginning of a seamless customer experience in purchasing and renewing insurance policies online via data-centric approach.

Leveraging Fusionex technology, Takaful’s digital insurance initiative is able to help customers process their applications, issue quotations, perform underwriting, send cover notes and e-documents via a customer-focussed and seamless online platform. The platform focuses on providing the best service to its customers, with the ability to understand each customer in a more personalized way. This is in line with Takaful’s strategy of reaching out to its prospects and customers anywhere, anytime and anyhow, while having the ability to introduce newer products and targeted features that their customers will find more useful and relevant to their specific needs.

The launch also witnessed the signing of a memorandum of agreement between Fusionex and Takaful, as well as signings between Takaful and Remark, a digital marketing company. Collaboration agreements for online distribution with Lembaga Tabung Haji (LTH) and Bank Islam (BIMB) were also signed to introduce online Takaful products to depositors of LTH and customers of BIMB.

Fusionex Group CEO Dato’ Seri Ivan Teh said, “Innovation needs to be at the core of businesses, as this differentiates the leaders versus the followers. Today, we are pleased to witness Takaful Malaysia making great strides in this direction. Fusionex is delighted to be a key partner in Takaful Malaysia’s exciting digital transformation journey, and we are confident that this initial success will lead to many more success stories with Takaful Malaysia.”

Takaful Malaysia Group CEO Dato’ Sri Mohamed Hassan Kamil said, “Today’s launch of our digital strategy plan signifies our commitment towards revolutionizing the way we will grow our business by digitally transforming our sales and operations. By embracing digital tools and technology to offer up differentiated product offerings and services, we will delight our customers with a better user experience, enhanced protection products and high quality service. Our customers will benefit from an integrated multi-channel experience and this is part of our ongoing efforts to stay ahead of the curve.”

Datuk Seri Johari Abdul Ghani, Finance Minister II stated, “Today’s launch of Takaful Malaysia’s digital strategy is very much in line with the overall digital strategy outlined by the Government in growing the digital economy.”

Ivan Teh

The “Click for Cover” portal, which is powered by Fusionex technology, provides a data-centric, easy-to-use interface for customers to access the company’s products online with e-payment facilities and real-time underwriting capabilities. “Click for Cover” has the first fully integrated medical underwriting engine online in Malaysia where rating decisions will be generated online. Currently, the portal offers Motor, Personal Accident (PA) and Medical products. More products such as Term Life, Critical Illness and Travel PA Takaful will be made available later this year.

Dato’ Sri Hassan Kamil said, “Our strategic partnership with Fusionex and Remark is in line with our business goals to make our digital strategy the key driver of our innovation efforts, thereby boosting our competitiveness and powering future growth.”

Dato’ Seri Ivan Teh commented, “In this data-driven age, embracing data technology is no longer a luxury, but rather a must if one wants to remain relevant and competitive. The ultimate goal of digital transformation is great user experience; hence it’s crucial that we work with our customers to focus on the consumer and the user journey, leveraging powerful technology. We believe that it is only through this lens and a user-centric approach will businesses be able to thrive and scale to greater heights.”

For other related news click here: https://www.prnewswire.com/news-releases/fusionex-managing-director-ivan-teh-wins-the-ey-technology-entrepreneur-award-300007003.html